Focus Factor Review: Good Ingredients, But Tiny Quantities Ruin a Decent Product
Our First Impressions
Focus Factor – the infamous recipient of an FTC lawsuit that was settled when its founders were ordered to pay back $1 million to consumers who were lied to. Yes, this was way back in 2004, but the record cannot be changed, and customers should be aware that this supplement has such a background. Since those harrowing days in court when the founders were found guilty of violating people’s trust, the message about Focus Factor has been toned down substantially. The FTC lawsuit gave us an interesting peek into the world of Focus Factor, and the whole world saw that Focus Factor was using underhanded tactics to gain people’s trust. You can read the entire set of documents from the case on the FTC website, but the main violations that put Focus Factor in the hot seat were as follows:
- Focus Factor and its directors Robert Graham and Michael Shane hired a PR company to give customer testimonials for Focus Factor.
- The parent company Creative Health, Inc. which licensed the use of the product to Vital Basics (Focus Factor’s parent company) used its own attorney as a product endorser.
- Other people who were recorded saying great things about the product received commissions from the sale of the products through their distribution channels.
- Finally, a larger group of supposed customers were given a free 6-month supply of Focus Factor for giving positive reviews of the product.
This was our first impression of the product and the company behind it. This is public information, and can be found on the US government’s website. Of course, we wanted to see how the modern Focus Factor compared to the old version, so we got our panelists to give it a try.
The manufacturer and the marketing company at the center of Focus Factor seem to have taken away their wild claims about how Focus Factor would massively increase focus and cognitive abilities in a short amount of time. Now, the manufacturer does not make such claims, and appears to be made by a different entity altogether, Factor Nutrition Labs. The claims now proclaimed by the manufacturer of Focus Factor include the fact that it is clinically tested and proven to help increase focus. We will get into that later in our review of Focus Factor.
Naturally, we were skeptical when it came to Focus Factor’s marketing practices, but overall, we found the new version of this “old” cognitive enhancer to be more legal in its claims. They still rely heavily on reviews and customer endorsements, as well as fairly strong positions on Amazon. The fact that Focus Factor is “clinically proven” to be effective stems from a study completed by the Cognitive Research Corp. The CRC completed a study for just 6 weeks in which adults were given Focus Factor to take. These test subjects were given a test to take before starting the supplement, and another group was given a placebo. The test group (those who took Focus Factor for 6 weeks) were found to out-perform those who did not take the supplement.
On the surface this looks good for Focus Factor, but the increases in performance could have been caused by other factors other than taking Focus Factor. In addition, the number of test subjects was statistically insignificant, at only 96 people. Finally, we tend to take more note of studies by the NIH or university groups such as Vanderbilt, who published a study of Focus Factor. Vanderbilt, a respected university with a well-known science school, found that Focus Factor does not increase focus, attention, memory, or other cognitive function. We tend to side with the university on this one.
The ingredients are well-known. DMAE and bacopa are favorite nootropic substances, but the quantities are too small to make a difference. This is the main problem with Focus Factor – it is an expensive multivitamin labeled as a nootropic. This becomes an issue when customers buy the supplement thinking it is actually a powerful nootropic. It is not. There is no Noopept and no piracetam present. This is a weak botanical supplement at best, but the price is triple what it should be. We are fine with high prices for cognitive enhancers if they give users the benefits they pay for, but Focus Factor is not one of them.
Based on the scientific studies mentioned above, we opted to not have our panelists try Focus Factor, but instead look through all the reviews and studies we could. While there are some excellent results reported for some of the individual ingredients in Focus Factor, the combination of these substances at such low volumes shows that there is no therapeutic effect. From what we read on Amazon and other websites, Focus Factor is a good multivitamin to take with a stronger nootropic substance like the noopept-containing Lumonol or the popular Alpha Brain. The results showed that actual real people (not paid by the founders of Focus Factor) noticed no increase in focus, memory, or alertness from taking Focus Factor.
Focus Factor costs $27.99 for a one-month supply. There is a 90-day warranty and money back guarantee for those who wish to get a refund. The price may seem cheap, but when you compare its efficacy to that of a multivitamin, it quickly looks expensive. We recommend buying some Centrum for your multivitamin needs and getting your hands on a real nootropic supplement instead.
With all of the problems with the FTC, we were not surprised to find that Focus Factor did not live up to its wild claims. If you are looking for a multivitamin, you can buy one at supermarket for a third of the cost. If you are looking for a real nootropic supplement, look at the top-rated supplements on our list.
Awarded Week of: Wednesday January 18, 2017